Kylie Jenner 起初因為身為 Kardashian 家族一份子而受大眾矚目，後來臉上的手腳也被媒體們拿放大鏡檢視，尤其是嘴唇，年紀才 18 歲的她很聰明，抓住這點推出了美妝品牌 Kylie Cosmetics ，首發唇彩，親自看過設計團隊、工廠，商品價錢也十分經濟實惠，果然一推出在 30 秒內就售完。
Kylie Cosmetics（@kyliecosmetics）張貼的相片 於 張貼
Sold out! This is the most glosses & mattes we’ve sold at once EVER! It makes me so happy to see everyone so excited. I’m going to change our holding page (“the line” which keeps my site from crashing because of the mass amounts of people) and find an alternative that still keeps my site up and running. I don’t like it either. But I love you guys and my passion for my business is very serious. For the many many people who got their hands on one of my glosses or mattes I can’t wait to see you in them. When we come back… METALS.